PPC & SOcial Ads

Drive revenue with our dedicated team of paid advertising specialists

Our expert PPC team delivers results-driven online marketing campaigns across Google Ads (Search, Display, Shopping, YouTube) and social media platforms (Facebook, Instagram, LinkedIn, Pinterest, Spotify, TikTok), plus specialized channels like Capterra.

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Our PPC Services

We’ll handle Pay Per Click’s technical and creative demands across multiple channels, freeing you to focus on key metrics: leads, sales, and revenue growth.

Search Ads

Targeted Messaging to Valuable Customers

Dominant Search Results & Map Listings
Expert Google & Bing Ads Management
Proactive Lead Generation & Sales
Cost-Effective Solutions

Display Ads

Eye-catching Banners for Brand Awareness
Drive Quality Website Traffic
Low-cost-per-click Campaigns
Action-driven Design

Expert Paid Media Management

Shopping Ads

Target Sales-ready Audiences
Informative & Visual ad Campaigns
Increase Conversions & Sales
Deliver Exceptional Return on Ad Spend (ROAS)
Expert PPC Specialists for Maximum ROI

Youtube Ads

Turn Viewers into Customers with Targeted Video Ads
Irresistible Ad Campaigns that Drive Conversions
Expert YouTube Advertising Solutions

Reach Billions of YouTube Users

Paid Social Ads

Targeted ads on Facebook, LinkedIn, Instagram, TikTok, Pinterest, Spotify

Reach Highly Relevant Audiences

Drive Quality Clicks and Conversions

Boost ROI and Business Growth

Capterra Ads

Targeted Ads on Capterra
Fill Sales Pipeline with Qualified Leads
Award-winning Ad Management
Drive Conversions & Revenue
Expert PPC Services

PPC Ads that Increase Leads and Customers

U
Target Your Perfect Audience
Compelling Ads that Drive Clicks

Conversion-Focused Marketing for Leads and Sales

PPC Management Process

Research Phase

Website Research

Competitor Research

Keywords Research

Bid Research

Campaign Setup

Account Setup

Keywords & Ads Grouping

Budget Division & Bid Setup

Landing Page SEO

Initial Performance Review

Check Impressions, Clicks, and Bounce rate

Review Quality Score & Conversion

Make Changes in Ad Copy

Optimize Landing Pages

Account & Web Optimization

Updating Negative Keywords List

Review Quality Score & Conversion

Changes in Match Type

Optimize Landing Pages for Conversions

Regular Review and Updates

Experimenting with New Keywords

Removing Overlapping Keywords

A/B Testing Ads & Landing Pages

Calculating CPA and ROI

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FAQs

What is PPC in Digital Marketing?

PPC (Pay-Per-Click) means paying for ad clicks, which are used by Google, Bing, and others. Facebook bills for impressions, but the term PPC is often applied broadly, including social media.

Is PPC right for my business?

The effectiveness of Pay-Per-Click (PPC) advertising depends on your business’s unique circumstances. To maximize ROI, consider the following:

Benefits of PPC

  • High-quality, data-driven campaigns drive sales and growth
  • Targeted ads ensure costs are lower than profit-per-sale
  • Research-driven approach outranks competitors and secures top Google search placements

Key Considerations

  • Requires ongoing monitoring and optimization
  • Ineffective without proper resources and management
  • Wasteful spending on irrelevant keywords is a significant risk

Is PPC Suitable for You?
If you have the time and resources to invest in comprehensive PPC management, the answer is yes. However, if resources are limited, consider alternative online marketing methods that require less maintenance.

Best Practices

  • Invest in data-driven campaigns
  • Target specific audiences
  • Monitor and optimize regularly
  • Ensure sufficient resources and expertise

How could PPC help my business?

There’s no single right way to do PPC. Every business needs a strategy that fits its unique goals and products.

PPC Delivers Fast Results

PPC is the fastest way to get noticed online. With PPC:

  • Get to the top of Google search results quickly
  • Grab the attention of your target audience
  • Drive more visitors to your website
  • Achieve your online goals, such as:
    – Selling more
    – Getting noticed
    – Finding better customers

What is a good CTR (click-through rate)?

CTR success depends on your business and industry. Average CTRs are:

  • 2% (search ads)
  • 0.4% (display ads)

Do I need an expert to run my PPC ad campaigns?

Managing effective PPC ad campaigns requires specialized knowledge of platforms like Google Ads, Google Analytics, and landing page optimization. Due to the complexity and time involved, collaborating with PPC experts is often the best strategy for in-house marketers with competing priorities.