How Digital Marketing Led Emily to the Best Lawyer for Her Case
The Beginning: A Desperate Search for Legal Help
Emily had just been in a car accident. Shaken and unsure of what to do next, she knew she needed legal help—but where would she start? Like 96% of people looking for legal assistance, she turned to Google, typing:
“Best personal injury lawyer near me”
She wasn’t just looking for any lawyer—she needed someone trustworthy, experienced, and responsive. The moment she hit search, she was overwhelmed by thousands of results. Who should she call?
The Power of Online Visibility
Before working with Asna Marketing, Smith & Smith, a reputable law firm in her city, struggled to be seen online. Despite years of legal experience, their website was buried on page three of Google’s search results.
But now? Thanks to Asna Marketing’s SEO and PPC strategies, Smith & Smith appeared at the top of Google’s first page.
🔹 Fact: 72% of people searching for a lawyer never look beyond page one of Google.
Emily saw their name, their highly-rated Google reviews, and a compelling ad offering a free consultation. She clicked.
A Website That Instilled Confidence
Before working with Asna Marketing, the firm’s website was slow, outdated, and confusing. But now?
The moment Emily landed on their new, optimized website, she felt a sense of trust.
🔹 Fast-loading pages (because she wasn’t going to wait around).
🔹 Clear messaging that assured her they specialized in personal injury cases just like hers.
🔹 A simple contact form with a bold CTA: “Get Your Free Case Review Today!”
Even better, a live chat popped up:
“Hi Emily! Do you need help with a personal injury case? We’re here for you 24/7!”
That small touch made all the difference. She didn’t feel like just another case—she felt heard.
🔹 Fact: Websites with live chat convert 40% more leads than those without.
The Social Proof That Sealed the Deal
Before calling, Emily did what most people do—she checked social media and reviews.
She found testimonials from real clients thanking Smith & Smith for winning their cases. Their Facebook and Instagram pages had engaging posts explaining legal rights, success stories, and even short, informative videos.
She saw real people sharing their experiences.
🔹 Fact: 84% of people trust online reviews as much as a personal recommendation.
That was the final push Emily needed. She clicked “Request a Consultation” and, within minutes, got an email confirmation and a call from the firm.
The Transformation
Before partnering with Asna Marketing, Smith & Smith struggled with online visibility, low lead conversion, and an outdated digital presence.
6 Months After Hiring Asna Marketing:
✅ 250% increase in website traffic
✅ 120% boost in qualified leads
✅ 80% higher conversion rate
✅ $10,000+ in additional monthly revenue
Emily’s journey wasn’t unique—it was the result of a strong digital strategy designed specifically for law firms.
Your Law Firm’s Next Step
Emily’s story could be your next client’s story.
If your law firm isn’t getting noticed online, if your website isn’t converting leads, and if your social media isn’t building trust—you’re losing potential clients every single day
You can attract and convert more clients by implementing SEO strategies, engaging content, and strong online presence.
Contact us online or call us today at +1 (848) 291-2430 to speak with a strategist about our legal digital marketing services!
Your next big case starts with the right digital strategy. Let’s make it happen.
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