How did we achieve a 47% reduction in CPC, in 6 months

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$30K

Spend

$3.98

Avg. CPC

7,500

Clicks

Case Study Breakdown

Before

Spend: $30K

Avg. CPC: $7.50

Conv. rate: 2.5%

Clicks: 4K

Before Asna Marketing

After

Spend: $30K

Avg. CPC: $3.98

Conv. rate: 3.2%

Clicks: 7500

After Asna Marketing

Optimizing Google Ads for Luxury Car Rentals in Miami

Overview

A high-end luxury car rental company in Miami, Florida sought to increase its online visibility, drive more bookings, and establish itself as the premier choice for exotic and luxury car rentals in the region. They partnered with Asna Marketing, a digital marketing agency specializing in performance-driven strategies, to achieve these goals.

Challenges

  • Highly Competitive Market – Miami is a hotspot for luxury car rentals, with multiple established competitors dominating search rankings and digital advertising.
  • Targeting High-Net-Worth Individuals—Precise audience segmentation is required to reach the right clientele, such as tourists, business travelers, and influencers.
  • Maximizing ROI on Ad Spend – The client wanted to ensure that their marketing budget was used efficiently to attract genuine high-paying customers, not just casual browsers.
  • Local Brand Awareness—Although the client had a fleet of high-end vehicles, they lacked strong brand recognition in Miami’s luxury rental market.

Strategy & Execution

  • Targeted high-intent keywords (“Luxury car rental Miami”).
  • Improved Google My Business (GMB) and local SEO rankings.
  • Created blog content for organic traffic growth.
  • Optimized Google Ads, lowering CPC from $7.50 to $3.98 (47% decrease).
  • Launched high-ROI Meta Ads targeting affluent travelers & influencers.
  • Implemented retargeting to capture potential customers.
  • Revamped landing pages for seamless bookings.
  • Added WhatsApp instant booking & social proof.
  • Increased conversion rate from 2.5% to 3.2%.
  • Grew Instagram followers from 2K to 25K through high-quality content.
  • Collaborated with Miami influencers for real-time brand exposure.
  • Ran exclusive promotions for increased engagement & lead generation.

Results (First 6 Months)

  • 230% increase in organic traffic from SEO efforts.
  • 47% reduction in cost-per-click (CPC) for Google Ads, improving efficiency.
  • Increase in Instagram followers from 2,000 to 25,000, boosting brand authority.
  • 68% increase in direct bookings, with fewer reliance on third-party platforms.
  • 3x return on ad spend (ROAS) from Facebook and Instagram ad campaigns.

Conclusion

Through a multi-channel digital marketing strategy, Asna Marketing successfully positioned the client as a leading luxury car rental service in Miami. The campaign not only increased online visibility but also drove high-quality bookings, improved brand recognition, and maximized ROI on digital ad spend.

With continued expansion strategies, Asna Marketing is now helping the client scale operations to other key locations in Florida, including Orlando and Tampa.