How we achieved a tenfold increase in website traffic
£60.2K
Spend
£2.19
Avg. CPC
27.5K
Clicks
Case Study Breakdown
Before
Spend: £1.83K
Avg. CPC: £0.33
Conversions: 0.00
Clicks: 5.62K
After
Spend: £60.2K
Avg. CPC: £2.19
Conversions: 370
Clicks: 27.5K
After Asna Marketing
Transforming Lead Generation for a Freight Forwarding and Courier Service
Comprehensive Strategy
To address their needs, we implemented a comprehensive strategy:
Detailed Keyword Research: We conducted extensive keyword research to identify high-intent search terms relevant to freight forwarding and courier services.
Dedicated SEM Landing Pages: We created optimized landing pages tailored to specific services and target audiences, enhancing user experience and conversion rates.
SKAG Campaign Structure: We utilized Single Keyword Ad Group (SKAG) campaigns to ensure precise targeting and higher Quality Scores.
Extensive Negative Keyword List: We developed a robust negative keyword list to filter out irrelevant traffic and reduce wasted ad spend.
Localized Ad Copy: We crafted ad copy that resonated with the MENA region audience, incorporating local language and cultural nuances.
A/B Testing: We continuously tested different ad variations and landing page designs to optimize performance.
Client Background
This client is one of our longest-standing partners, having collaborated with us since their inception in 2019. They specialize in freight forwarding, courier services, and parcel forwarding, targeting the MENA region and individuals seeking reliable parcel forwarding solutions.
Results
Our strategic approach delivered remarkable results:
5x Increase in ROAS: Return on Ad Spend (ROAS) increased fivefold, significantly boosting the client’s revenue.
10x Website Traffic: We achieved a tenfold increase in website traffic, driving more potential customers to the client’s site.
Lower Cost per Conversion: Our efforts led to a substantial reduction in cost per conversion, maximizing the client’s budget efficiency.
Enhanced Brand Visibility: The client’s brand visibility in the MENA region improved, establishing them as a trusted name in the industry.
Higher Conversion Rates: Optimized landing pages and targeted ad campaigns resulted in higher conversion rates, turning more visitors into leads.
Conclusion
By refining our strategy and focusing on high-intent commercial solar keywords, we were able to significantly boost lead volume and optimize ad spend, delivering exceptional results for the client.