How we tripled lead volume by improving efficiency
$2.81K
Spend
$3.00
Avg. CPC
935
Clicks
Case Study Breakdown
Before
Spend: $430
Avg. CPC: $4.47
Conversions: 2.00
Clicks: 96
After
Spend: $2.81k
Avg. CPC: $3.00
Conversions: 83.00
Clicks: 935
After Asna Marketing
Boosting Lead Volume for Commercial Solar Projects
Client Background
The client approached us due to a low volume of leads from Google Ads. They specifically sought leads for commercial solar projects, excluding residential installations.
Initial Approach
Starting from scratch, we conducted thorough keyword research. The primary challenge was to focus exclusively on commercial solar keywords.
Campaign Strategy
SKAG Campaigns: We initially set up Single Keyword Ad Group (SKAG) campaigns, targeting different locations to allow budget allocation per location.
Budget Allocation: The client wanted precise control over the budget for each location.
Optimization: We observed that splitting campaigns by location increased costs. To optimize, we consolidated all locations into a single campaign, which reduced costs and improved efficiency.
Results
Our strategy yielded impressive results:
Lead Volume: We tripled the volume of leads.
Ad Spend: Overall ad spend increased, reflecting the higher volume of quality leads.
Conclusion:
By refining our strategy and focusing on high-intent commercial solar keywords, we were able to significantly boost lead volume and optimize ad spend, delivering exceptional results for the client.
