How we tripled lead volume by cost reduction
$5.79K
Spend
22K
Impressions
1.2K
Clicks
Case Study Breakdown
Before
Spend: $1.7K
Avg. CPC: $27.62
Conversions: 1.00
Clicks: 62
After
Spend: $5.79k
Impressions: 22k
Conversions: 11.00
Clicks: 1.2k
After Asna Marketing
Boosting Lead Volume for Commercial Roofing Projects
Client Background
The client approached us due to a low volume of leads from Google Ads. They specifically sought leads for commercial HVAC projects, excluding residential services.
Initial Approach
Starting from scratch, we conducted thorough keyword research. The primary challenge was to focus exclusively on commercial HVAC keywords.
Campaign Strategy
SKAG Campaigns: We initially set up Single Keyword Ad Group (SKAG) campaigns, targeting different locations to allow budget allocation per location.
Budget Allocation: The client wanted precise control over the budget for each location.
Optimization: We observed that splitting campaigns by location increased costs. To optimize, we consolidated all locations into a single campaign, which reduced costs and improved efficiency.
Results
Our strategy yielded impressive results:
Lead Volume: We tripled the volume of leads.
Ad Spend: Overall ad spend increased, reflecting the higher volume of quality leads.
