How we scaled our ad spend from $4k to $100k per month
$7.82K
Spend
$9.14
Avg. CPC
856
Clicks
Case Study Breakdown
Before
Spend: $963
Avg. CPC: $5.83
Conversions: 7.00
Clicks: 165
After
Spend: $7.82k
Avg. CPC: $9.14
Conversions: 43
Clicks: 856
After Asna Marketing
Boosting Lead Volume for Commercial Roofing Projects
Client Background
The client approached us due to a low volume of leads from Google Ads. They specifically sought leads for commercial property roofing projects, excluding residential projects.
Initial Approach
Initial Approach: Starting from scratch, we conducted thorough keyword research. The primary challenge was to focus exclusively on commercial roofing keywords.
Campaign Strategy
SKAG Campaigns: We initially set up Single Keyword Ad Group (SKAG) campaigns, targeting different locations to allow budget allocation per location.
Budget Allocation: The client wanted precise control over the budget for each location.
Optimization: We observed that splitting campaigns by location increased costs. To optimize, we consolidated all locations into a single campaign, which reduced costs and improved efficiency.
Results
Our strategy yielded impressive results:
Lead Volume: We tripled the volume of leads.
Ad Spend: Overall ad spend increased, reflecting the higher volume of quality leads.
