How we scaled our ad spend from $4k to $100k per month
$91.8k
Spend
$8.80
Avg. CPC
10.4K
Clicks
Case Study Breakdown
Before
Spend: $4.37K
Avg. CPC: $5.65
Conversions: 29
Clicks: 773
After
Spend: 91.8k
Avg. CPC: $8.80
Conversions: 823
Clicks: 10.4k
After Asna Marketing
Lead Aggregator for B2B SaaS Software
Project Overview
This project presented significant challenges, but we successfully scaled our efforts by 20x. Initially, we faced the task of driving conversions for HRM software, Project Management Software, EHRs, and other CRMs at a reduced cost.
Challenges
The primary challenge was the highly competitive bidding environment for these software categories, leading to inflated Cost-Per-Click (CPC) rates, sometimes reaching as high as $200.
Solution
To address this, we implemented a strategic approach focusing on:
Long-Tail, High-Intent Keywords: We targeted long-tail keywords with high intent, ensuring we only bid on exact matches.
Single Keyword Ad Groups (SKAG): We utilized the SKAG method to run highly targeted ads.
Branded Software Terms: We also bid on branded software terms to capture leads from these searches.
Results
Our strategy yielded impressive results:
Ad Spend Growth: We scaled our ad spend from $4,000 to $100,000 per month within two years.
Cost Reduction: Conversion Rate Optimization (CRO) efforts significantly reduced overall CPCs.
Competitor Bidding: We effectively bid on non-trademarked competitor terms, enhancing our lead generation.
